The GTM Template Library
Stop reinventing frameworks. Here are the exact templates, worksheets, and processes that drive results for my early-stage B2B startup clients.
This post includes links to 16 templates across Google Docs, Sheets, Forms, and Figma. These are the working documents I use in client engagements to define Ideal Customer Profiles (ICPs), map buyer journeys, build messaging and positioning, prioritize acquisition channels, and more.
These resources are only available for paid subscribers. Please do not share any of these templates with anyone who is not a paid subscriber.
If you have feedback on any templates or have a new template request, email garrett@preludemarketing.com.
This list is organized by category. I’ll be updating existing templates and adding new ones throughout the year as I test and improve them.