Sharpen your GTM focus: 2 simple tools to laser-target your ideal customers

Bonus: Get free copies of the Google Slides templates for both tools

Do you ever feel like your marketing and sales efforts are like shooting a shotgun into a fog? 

You're not alone. 

One of the biggest challenges limiting startups and small businesses is the need for a crystal-clear focus on their ideal customer profile (ICP).

Without a crystal-clear understanding of your ideal customer, marketing and sales can feel like s…