One last note from GTM Foundations

Why I'm winding it down after three and a half years, and where I'm writing next.

Hey friends,

Garrett here, with one last note from this newsletter.

I’m winding down GTM Foundations. This is the final issue I’ll send from here, and I want to tell you why.

First, a thank you. I never thought we’d reach this many people when I started. We grew to 1,755 subscribers, with nearly 30,000 views across the articles, and I’m grateful to every one of you for reading.

As for why I’m moving on, the story goes back a few years. I left software, burned out on the tech grind, and fell into consulting almost by accident. The next three and a half years were one long experiment. I tried fractional CMO work, a small agency, one-off consulting projects, and a handful of other models, and I struggled the whole time to figure out where I should actually focus.

Somewhere in there, about half my clients quietly became service providers: other agencies, consultants, and solos. That turned out to be the work I looked forward to most, especially the smaller ones. Bootstrapped founders don’t have deep pockets or a playbook, and they often don’t know exactly what to do to grow. When you can hand them clarity and a vision for what’s possible, it changes their business, and sometimes their life. That’s the impact I want to have.

I’ll always love startups. I spent much of my career there, and I’m grateful for those years. But I also think funding can come with a catch. When there’s money to burn, it’s easy to chase too many markets and force growth before the business is ready, and I saw that backfire more than once. I’d rather help people build something healthy and lasting, and that fits bootstrapped founders better.

So eventually I decided to take my own advice and stopped trying to serve everyone. First, I went all in on service providers, then I narrowed further to solos, fractionals, and micro-agency owners. I’ve come to believe a B2B solo service business is one of the best ways to build real wealth, along with the time and freedom to actually enjoy it. I’ve made plenty of mistakes getting here, and now I want to help other solos skip them.

That’s what 10x Solo is: a community and a growing body of work for experienced solos, fractionals, and small agency owners who want to grow healthy service businesses without building big teams. My role in it as an advisor is the part I’m naturally built for. I help them take the tangled and complex and make it clear, turning it into simple systems anyone can run.

So this is goodbye to GTM Foundations, and thank you again. If you came here for founder and startup GTM content, I appreciate you more than I can say, and this may be where we part ways.

But if you’re a solo, fractional, or agency owner building something of your own, come with me. That’s the work I do now, and where I’ll keep writing.

Subscribe to my 10x Solo newsletter to follow along: 10xsolo.substack.com

Keep building,

Garrett

P.S. If we’re not yet connected on LinkedIn, I’d love to connect and keep in touch.