GTM Foundations

GTM Foundations

Unlock Customer Insights: How to Run Jobs-to-be-Done Interviews

Garrett Jestice's avatar
Garrett Jestice
Jul 15, 2024
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Have you ever wondered what your customers would pay $100,000 to solve? It's not a hypothetical question––it's the key to unlocking explosive growth for your B2B startup.

And here's the kicker: you won't find the answer in your analytics dashboard or customer surveys.

The problem? Most of us are flying blind with our go-to-market strategies. We're playin…

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