How to develop your startup's buyer personas and journey maps
The second step in finding your startup's best-fit customers is developing your buyer personas and journey maps. Here's a step-by-step guide and templates to help you do it.
The key to winning in a startup is understanding and focusing 100% of your effort on your best-fit customers (and only your best-fit customers).
For B2B companies, there are two main tools to help you better understand and align your entire go-to-market team on who your best-fit customers are:
Ideal customer profile (ICP): The company attributes of your b…